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Sony Bravia - Play Doh - The Making




The Making of new Sony Bravia ad

2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

music : "Saeglopur" by Sigur Ros

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This entry was posted on Sunday, February 10, 2008 at 11:39 AM. You can skip to the end and leave a response.

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